Why Women Engage Less in Crypto – And How Lace is Changing That
Cryptocurrency is reshaping the financial landscape, opening up exciting opportunities. But despite its potential, the crypto space is still largely male-dominated. While 66% of men participate in the stock market, only 48% of women do the same—and when it comes to crypto, the gap is even wider. Studies show that men are twice as likely as women to purchase digital assets.
So, why aren’t more women getting involved in crypto? More importantly, how can this change? At Lace, we’re working to make cryptocurrency more accessible, inclusive, and empowering so that everyone—regardless of gender—can participate confidently in the future of finance.
Let’s take a closer look at the reasons behind this gender gap, why it matters, and how Lace is stepping up to close it.
We Need More Women to Buy Crypto
The gender gap in crypto isn’t just a matter of fairness—it has real financial implications. Women who stay out of digital finance are missing a valuable opportunity to build wealth and take part in a rapidly growing market.
Here’s why bringing more women into crypto benefits everyone:
- Financial Empowerment
Owning crypto gives women the opportunity to grow their wealth, diversify their portfolios, and take charge of their financial futures. Women’s strong financial discipline and goal-oriented approach often lead to stable, long-term prosperity.
- A More Diverse and Stable Crypto Ecosystem
A broader participant base means greater innovation and long-term market stability. Women bring fresh perspectives, fostering thoughtful decision-making that contributes to a more sustainable financial system.
- Better Outcomes
Studies show that diverse perspectives improve financial decision-making, strengthening the overall economic landscape. Women’s methodical and strategic approach to managing finances can help create a balanced and less volatile market.
Why Are Fewer Women Getting Involved in Crypto?
The crypto market has exploded over the last decade, drawing in a new wave of participants. However, many of the same obstacles that have traditionally kept women from financial markets are even more pronounced in the world of digital assets.
1. Crypto Seems Overly Complicated (but it’s actually pretty straightforward)
Unlike traditional stocks or bonds, crypto involves unfamiliar terms like blockchain, decentralization, and staking—concepts that aren’t always explained clearly to beginners.
This perceived complexity is a real barrier. Crypto really isn’t;t as complicated as it might first seem. But when something feels difficult to grasp, it’s easier to avoid it altogether. Only 33% of women feel confident managing their own financial strategies, and just 28% feel assured about making financial decisions. However, when women do get involved, they tend to be highly analytical and diligent, researching their options thoroughly to make informed choices.
2. Risk Perception and Financial Style
Cryptocurrency is known for its volatility, and while that can mean big rewards, it also carries significant risks. Studies suggest that women tend to be more risk-aware than men, preferring stable, long-term financial strategies over high-stakes speculation.
Interestingly, this caution often leads to better financial outcomes—research shows that women actually generate higher returns because they take a thoughtful, patient approach. Women’s ability to assess risk carefully and focus on sustainable strategies makes them well-equipped for long-term financial success.
3. A Lack of Representation
Crypto has long been seen as a male-dominated field, with much of the conversation led by male financial experts, influencers, and industry leaders. This lack of visible female representation creates a psychological barrier for many women.
Without role models, it’s harder to imagine yourself in the space. And when online forums and discussions feel unwelcoming—or worse, dismissive—many women choose to stay out of the conversation entirely. However, women have a strong history of building and fostering communities, meaning that increased representation in crypto could lead to more inclusive and supportive financial spaces.
How Lace is Closing the Gender Gap in Crypto
At Lace, we believe that crypto should be accessible to everyone. We understand the unique challenges women face when approaching digital assets, and we’re dedicated to creating a more welcoming and inclusive experience.
Here’s how Lace is making a difference:
- Simple, User-Friendly Platform
Many crypto platforms feel overly complex, especially to newcomers. Lace is designed with simplicity in mind, featuring an intuitive, easy-to-navigate interface that makes managing digital assets straightforward—even for those completely new to crypto.
By eliminating unnecessary complications, we make sure that anyone can get started with confidence.
- Clear, Practical Financial Education
Crypto doesn’t have to be confusing. Lace offers accessible, jargon-free educational resources to help users understand:
- How cryptocurrency works and why it’s important
- How to make smart financial decisions and evaluate risk
- How to store and manage digital assets securely
By breaking down complex topics into clear, actionable guidance, we give women the knowledge and confidence they need to make informed financial choices.
- Security & Transparency
According to a Pew Research Center survey, approximately 63% of US adults have ‘little to no confidence’ in the safety or reliability of cryptocurrencies. The crypto world has seen its share of hacks, scams, and collapses, leaving many hesitant to trust digital finance.
At Lace, security is our top priority.
By providing a secure, transparent environment, we give women the peace of mind to engage confidently. Women tend to value security and trust in financial transactions, making a reliable and transparent platform particularly important.
The Future of Women in Crypto Starts Here
The gender gap in crypto participation is real, but it’s not inevitable. As more women gain access to financial education, user-friendly platforms, and supportive communities, the landscape is evolving.
At Lace, we’re committed to making crypto a space where everyone—regardless of gender—can engage with confidence. By eliminating barriers and creating an inclusive experience, we’re helping more women step into the world of digital finance on their own terms.
Ready to take the first step? Download Lace now and get started!